With respect to moral issues in business, Thomas Jones posited that regarding moral issues in business, which is true?

With respect to moral issues in business, Thomas Jones posited that regarding moral issues in business, which is true?

• A. Moral issues of high intensity are more pronounced than those of low intensity
• B. Moral issues of high intensity are subtler and difficult to evaluate
• C. Moral issues of low intensity are more pronounced because they are difficult to identify
• D. Moral issues of high and low intensity have equal effects on decision making

Answer: (A)

Moral intensity captures how strongly people perceive a situation as morally charged and needing ethical consideration. Thomas Jones argued that this intensity shapes how decision makers treat issues in business: the higher the intensity, the more pronounced the moral issue becomes in the decision process. Several factors build intensity, including how large the consequences would be, how likely those consequences are, how close or immediate the impact is, how concentrated the effects are on specific people, and the level of social agreement about what’s morally right or wrong. When an issue scores high on these dimensions, it attracts more attention, prompts stronger moral reasoning, and exerts greater influence on choices. In contrast, low-intensity issues tend to be less salient and harder to justify as moral matters. So, high-intensity moral issues are indeed more pronounced than low-intensity ones, which is why that option best reflects Jones’s idea. The other statements conflict with the notion that intensity governs how clearly and forcefully moral considerations arise in decision making.

Moral intensity captures how strongly people perceive a situation as morally charged and needing ethical consideration. Thomas Jones argued that this intensity shapes how decision makers treat issues in business: the higher the intensity, the more pronounced the moral issue becomes in the decision process. Several factors build intensity, including how large the consequences would be, how likely those consequences are, how close or immediate the impact is, how concentrated the effects are on specific people, and the level of social agreement about what’s morally right or wrong. When an issue scores high on these dimensions, it attracts more attention, prompts stronger moral reasoning, and exerts greater influence on choices. In contrast, low-intensity issues tend to be less salient and harder to justify as moral matters.

So, high-intensity moral issues are indeed more pronounced than low-intensity ones, which is why that option best reflects Jones’s idea. The other statements conflict with the notion that intensity governs how clearly and forcefully moral considerations arise in decision making.